Enjoy Parade Day

Our 10/3/26 Festival Program ‍

Celebrating our biggest year in Sports History in Santa Clara. All Day Festivities 8am to 5pm. Diverse. Inclusive. Historic. Unforgettable since 1945.

  • 8 AM-10 AM| “Meet the Grand Marshals” ‍ ‍

    • Breakfast of Champions is a traditional breakfast Fundraiserfor our Veterans. Location: American Legion 419 at 958 Homestead Road. Parking nearby. Hearty Pancake or French Toast, w/sausage, eggs, coffee, tea. Buy $15 Ticket online here‍ ‍

  • 10 AM-10:30 AM| Opening Ceremonies Main Stage

    • National Anthem sung by former Miss Santa Clara Melissa Gialdini, Pledge of allegiance and Flag Raising by Scout Troop 394.

    • Opening Guest Speakers: Presenting, SC City Mayor and Council, SC County Supervisor, our Assembly member, California State Senator Wahab and SC Parade of Champions President.

  • 10 AM-5 PM| Sports FAN Entertainment Zone located on Benton and Jackson Street at Franklin Square. NEW Food Market. Performances on the Small Stage

    • Something for everyone. Meet your Bay Area Sports Teams in the Zone! Big Leagues to the little league Sports will be there. Family friendly fun, DJ will work the Stage. LIVE Entertainment, Interactive Sports booths, skill and Lawn games, Swag, prizes, photos with your favorite teams, Mascots and Cheer. Program of Sports demos and Musical Performances on Small Stage,

    • NEW Street Food Market on Benton Street: Cooking Live!

    • Youth Sports Groups and Sports Businesses, book a 10x10 Booths here.

  • 10 AM-2 PM| Meet your Community: Village Booths and FOOD TRUCKS on Franklin Street in front of Main Event Stage!

    • Businesses| Artisans| Nonprofits| Schools| Food trucks| Kids Zone

    • Book your 10x10 Community Vendor Booths here

  • 11 AM-1 PM| 57th SC Parade of Champions Start! Community contest MONEY PRIZES, and competition points for Marching and Community Bands, Drill and Dance Teams and Community Built Floats. A tradition of giving back continues!

    • Officially judged by NorCal Band Association – Cash prizes & bragging rights! Competition Points and Prizes awarded to 1st, 2nd and 3rd Place Winners. See 2025 Contest Champions here

    • Bonus: Marching Bands and Drill teams get Competition points like any regular Band Competition!

    • Announcer Taylor Amarante and DJ Macala will be the narrator and the soundtrack to your experience!

    • GRAND FINALE We feature a Marching Band each year to provide a Mini Concert in front of the Monroe Grand Stand Bleachers.

  • Until 5 PM| Entertainment Zone ALL Day fun. Bring your Sports or your Dance Shoes!

    • Last year we had selfie w/the Official 2026 FIFA Countdown Clock Kelenna Azubuiki (Golden State Warriors/Sports Analyst), Olympian and BayFC Owner Brandi Chastain, Earthquakes DeJuan Jones, 49ers Sourdough Sam, Earthquakes Q, Hall of Famer Sharkie, Great America Snoopy, Lucy and Charlie Brown, River, SCPD K9 Walsh and SCFD Sparky!

      • DJ live on Stage, enjoy your Favorite Sports Teams, interactive booths w/prizes and swag, performances, Photo ops with your favorite Mascots, Cheer Squad, possible player appearances. Plenty of Entertainment and Street Food Market!‍ ‍

      • Interactive Sports Zone Legends Museum: Take pics and learn about our Parade history, Legendary icons to Olympians— very instagrammable!‍ ‍

LEGEND for MAP

  • Green Area: Pre-Parade Staging Area

  • Blue Area: Parade Route

  • Red Area: Parade Destaging Area

  • Aqua Blue Area: Community Village Booths

  • Hot Pink Area:‍ ‍Sports Fan Zone, Performances on Small Stage, LIVE Music Entertainment, Sports Team Booths, Prizes and Games, and NEW FOOD MARKET Live Cooking on intersecting Benton Street

  • Yellow Area: Main Stage and Bleachers

Plan your Day!

  • A group of four smiling people posing for a photo at the Santa Clara Parade of Champions event, with a background showing event banners. One person in the front is wearing a red shirt with the event logo, and there is a gift basket or prize in the foreground.

    Breakfast of Champions at 8am

    Meet the Grand Marshals! Giving back to our Vets since the first parade in 1945. All in the Community are welcome to take pics with our Grand Marshals. Enjoy a hardy breakfast at the American Legion 419—all for $15 donation. Funds raised are donated to our veterans! Buy your Tickets here

  • Three people standing behind a table with raffle tickets and flyers at an outdoor event, with a yellow Saint Clare School banner in the background.

    Community Village Booths at 10am

    Family Friendly Hot spot where Community connects! Booths of artisans, small businesses, nonprofits, Food Trucks, Kidzone… and more! Fundraise, Sell or Promote your organization from your 10×10 space. Book online.

    Book now
  • A group of people on a stage under a white canopy during an outdoor event, with some seated at tables and others standing, including a woman in a pink blazer speaking into a microphone. There is a clock and a large decorative arch in the background, and a red banner thanking sponsors is in the foreground.

    National Anthem begins at 10am

    Opening Ceremonies start with former Miss Santa Clara Melissa Geraldini performs our National Anthem. Pledge of Allegiance and Flag Raising by Scouts. Honoring our community traditions w/remarks by our 2025 Presenting Sponsor Sutter Health, Mayor w/Council, D4 Supervisor, Assemblymember and SCPOC Board.

  • A float decorated with red, gold, and pink flowers featuring San Francisco 49ers cheerleaders and a mascot with a large headwear, in a parade on a sunny street lined with green trees.

    The Parade begins at 11am until 1pm

    NEW Professionally judged Contest with Prize Money and Points! A legacy tradition returns! We offer Prize money in Categories of Marching bands, Community bands, Drill and Dance Teams and Community made Floats. Bonus: Marching bands earn coveted points just like any band Competition! Sign up for the Parade here

  • People at an outdoor event with a mascot dressed as a pirate taking photos and interacting with children, under tents and surrounded by spectators.

    NEW Sports FAN Zone! All day FUN until 5pm

    DJ Macala on Stage, Performances, Interactive Booths Food Trucks and more! Mascot Meet & Greets & Photo Ops, Fan Game Booths with Prizes & Swag, Current or Alumni Player Appearances, Fan Engagement, Giveaways and Branded Activities, and Interactive Demos, Clinics, or Skills Games for Kids

    Learn more

  • Sponsorships Available

    It takes a Village to ensure our Event remains inclusive and FREE for our Community to attend. Grateful for to our Presenting Sponsor Sutter Health and all our Sponsors for making it possible. Our nonprofit 501c3 charitable initiatives are Youth Scholarships, Vets and Families facing medical crisis.

    Click Here

Parade Route and Event Areas Details - Public Notification

  • Road Closure Information

    • 6 am - 6pm: Limited Resident only Ingress/Egress (see map)

    • 8 am - 1 pm: Farmer’s Market on Jackson Street

    • 9 am to 3 pm: Community Village, Vendors, Activities, and Food Trucks

    • 10 am - 6 pm: Monroe Street closed for Opening Ceremony and Festivities

    • 11 am - 1 pm: Parade

    • 1:30 pm - 4:30 pm: Salsa in the Streets

    • 6 pm: All Roadways reopened

  • Parking and other Details

    • ADA Parking will be located at parking lot of 1285 Homestead Rd.

    • Other attendee parking: Street Parking and SCU Parking at 1063 Alviso St.

    • Parade Participant Parking will be available on the street, Buchser Middle School lots and for busses and destaging that will be in the Peddlers Market Parking at 1000 Lafayette St at Benton entrance.

    • Emergency: For non-emergency situations (i.e., Vehicle blocking a driveway, parking in front of a fire hydrant, etc.,) call 408-615-5580. In an emergency: dial 9-1-1

    • Towed Vehicle Recovery: If your vehicle has been towed in Santa Clara, details about retrieving your vehicle are available at www.scpd.org or by calling 408-615-4700.

  • Flyer for the 54th Santa Clara Parade of Champions on October 7, 2023, detailing event schedule, parking instructions, community route map, and safety guidelines, with text primarily in Spanish and some in English.

    Good Neighbor Notification (en Español)